During my search quest, I came across this article, that discussed about the music of Grimes' Claire Boucher who "makes truly futuristic — and incredibly emotional — music about growing up with social media." And it got me thinking if there ever was music that could be fittingly described as "post-internet", would the music of Grimes be it?
Here are a few excerpts from the article that I particularly liked:
But why did Grimes’ music and persona enrapture critics, electronic music fans, and teen bloggers alike? Maybe because it felt "new" in a way that has been noticeably lacking in recent years, and that part of that newness came through in the way it acknowledged that the social Internet is here to stay, and it is profoundly changing the way we live. This technology is transforming how art is created and consumed, the way human interaction occurs, and our perception of ourselves as a species.
...The songs off Visions, which Grimes herself has described as "post-Internet," sound like how we connect and experience the world online. There's a webby, networked aura to the echoing, trippy beats and layered vocals. The songs can feel both overwhelming and sparse, human and inhuman, easily distractible and addictive.
In the background, I had the tunes from Grimes as my soundtrack and in that moment, it only felt accurate to perceive the music of Claire Boucher to be THE ode of growing up with social media; the kind of music that can only be crafted after living through all the cacophonies of Internet culture. I love how social media already feels nostalgic as it is happening. I love when people talk about it, they try to inject a human spirit into it and come out feeling melancholic for something not melancholic at all.
I also love how in the video of 'Oblivion', Miss Boucher doesn't seem so otherworldly (like her music) or how she looks just the right amount of quirky and edgy that she doesn't seem unapproachable. If anything, the 'Oblivion' video has made me tenfolds more fall in love with this tune. In fact, doesn't she look like an absolute darling in that video, like a singer Tavi Gevinson. Love, love, love.
» Listen to Oblivion here.
